These trends are shaping the hospitality industry

Technology is a huge part of most people’s lives. It shapes the way we work and how we spend our leisure time. And, in 2019, it will shape the future of the hospitality industry as it looks to create more personalised services to meet consumer demand.

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What is changing?

There are four major trends that have been identified in a recent survey by Sabre Corporation, who deliver technological solutions to the travel industry, and Trendwatching, an expert in global consumer trends.

1. Virtual travel companions

While some people travel with family and friends, others travel alone. This might be planned, a chance for them to take a break from the stresses of everyday life and spend some time catching their breath, but this can be lonely. This is where virtual travel companions using artificial intelligence come in. They can be designed with personalities that match those of the individuals themselves, keeping them company on their travels.

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2. Brand awareness

Technology has long been used by brands to raise awareness. With the rise of internet shopping, however, and growth of social media, it is easier than ever for brands to get lost in the shuffle, even those with loyal customers – and for new and innovative brands to make their mark. The key for businesses is to create immersive shopping experiences, ones that make them stand out from the crowd and give consumers something more than just the opportunity to shop.

3. Interactive point-of-sale

When people buy products online, most start by visiting a virtual store with the goods then being delivered to their home, office or a pickup point in a shopping centre. With interactive point-of-sales, consumers get the chance to browse products on the go. For example, they might be able to shop for food through a glass door refrigerator such as those sold by, looking at what’s on offer and reading up on products before making a purchase.

4. New employees

As the hospitality industry changes, so too will the people it needs to employ. They will need to be more IT literate, for example, and more flexible. The days of a standard 40-hour work week may be over for many in the sector with an increase in freelance staff, able to work from anywhere, and those in the gig economy.